Sr. Content Manager
Sep 2022 – Oct 2023 · 1 yr 2 mos
During this period I influenced local, LATAM and global teams to found a Content area, bringing together the Original, Editorial and Live Streaming teams. As Content team leader my objective was to optimize resources, scale content production for different channels and develop new sources of revenue.
Sr. Editorial Manager
Sep 2021 – Sep 2022 · 1 yr 1 mo
I was responsible for defining and executing content strategy across multiple channels. I’ve used my knowledge to conceive and execute entertaining, world-class artistic content for audio and video, and then help ensure that content reaches the right channels, to the right customers – from the idea stage through post-production. I also handle business affairs, working with Marketing, Public Relations, Social Media and other channel owners to define content marketing strategies.
Also responsible for managing the Amazon Music Original content program, working internally and externally with artists, artist managers, music producers and music industry professionals in general. I conducted efficient processes, using organizational tools and managed several workflows at the same time. I also developed and implemented an ROI model for the Amazon Music Original program to ensure investment recovery and optimize costs and gain media value across all projects.
Sr. Artist Marketing Manager
May 2020 – Sep 2021 · 1 yr 5 mos
In this phase of implementing the operation in Brazil, I led the Artist Marketing and Social Media areas, defined the strategy and executed the first marketing campaigns in partnership with artists, labels and distributors. Including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts.
With ownership, I have already taken over the development of the Content strategy, including the production of the first Amazon Music Originals in Brazil. And going further, I was responsible for acquiring Podcast content with media groups, independent producers and for developing the first Original podcast, offering non-musical content to Amazon customers in Brazil.
